You Are Why We Do What We Do
How You Helped Maddogg Designs Become A Reality

“We are thrilled that everyone who uses our Crystals, knows they are getting a lovingly hand selected piece that is unique, one-of-a-kind that you will love and resonate with, whether it be for its healing properties or its natural beauty.”
– Naomi Tamayama
Maddogg Designs CEO

Before...
I created Maddogg Designs , I had always loved and owned my own crystal. Finding ‘treasures’ whilst away on beaches or finding magical shops filled with gemstone delights.
However, I went to school and followed what I thought was expected of me which was get a career and a ‘proper job’ in my case involved studying science.
But then...
One day when my part time jobs were not able to keep the bills paid a friend suggested making some jewellery using my crafting skills. So I started with a small shop on ebay selling crystal bracelets. As time passed people would ask me about specific crystals and I made bespoke jewellery and started to source crystals that my customers were looking for.
Over time specialising in unusual crystals and a mix of raw and polished because the properties may be stronger with raw crystals. There are times however, polished is preferable to raw.
2006
What had been something I picked up time to time evolved into a part time business because I loved helping people find the right jewellery and crystals to meet there needs. From crystals to enhance the space of a mediation or therapy room to small pouches with stones that could be carried in one’s pocket.
For a long time I was concerned that I wouldn’t be able to follow my heart and do what I loved which was work with ‘crystals’. I didn’t think I would be taken seriously or that I would be able to make a success of the business. So I thought that I should stick to my ‘proper job’ as a scientist which I really didn’t like. In fact the stress of my job made me feel quite anxious and sad on a daily basis.
Dramatic Change...
In 2009 things changed when I decided one day I couldn’t do my day job any more and I quit. I went into freelance contracting for a year and yet all I really wanted to do is work with crystals. When abruptly at the end of 2010 my contract ended and no prospect of a new one.
The universe had spoken and I saw it as a huge push into the deep end to do what I was passionate about full time. I spent a lot of time listening to people and offering crystals that were carefully sourced and hand selected paying attention to bring the crystals and minerals to people that they were searching for.
I put all my passion and love for crystals and set out to create a magical space of crystals, minerals and fossils on the road at events and on the internet via social media and the website. So that people could find a space buzzing with positivity and find crystals that they connect and can work with.
It turns out things were more difficult than I imagined..
Finding the right places to take the mobile shop too proved tricky and almost ended in a catastrophic disaster. With one event failure almost costing me my business.
I had to think quickly about what I offered in my business and launched a prescription jewellery service which gave people the chance to have a consultation about the energies they would like in their jewellery and then to make a piece that matched it.
It was a sensational success and suddenly I was rescued from the awful situation I had been in. It made me realise that listening to my customers, trusting my intuition, and following my heart were the key to providing the best experience and crystals for my customers.
Then life happened...
In Jan 2013, I lost a child and feel into a dark place, it took a long time to be able to express how I felt and my focus was far away from the Maddogg Designs.
Then quite by unexpected surprise when I had given up on the idea of children. That August I found out I was pregnant with my rainbow baby only to find that my partner had left me.
I wondered if I could continue the business, if it was possible. Then in Feb 2014 things had gone well when the doctors decided to deliver my son early. 4 weeks early and in intensive care.
For 2 long weeks he fought to live and my business seemed to be on hold permanently.

With the support of amazing event organisers and customers at 2 months my son came on the road with me and business resumed with a new member of the team..
I had to think quickly about what I offered in my business and launched a prescription jewellery service which gave people the chance to have a consultation about the energies they would like in their jewellery and then to make a piece that matched it.
It was a sensational success and suddenly I was rescued from the awful situation I had been in. It made me realise that listening to my customers, trusting my intuition, and following my heart were the key to providing the best experience and crystals for my customers.